KONIKA MINOLTA: WORKPLACE HUB GLOBAL LAUNCH CAMPAIGN
Simplify I.T.
Konica Minolta asked us to develop an integrated campaign to support the launch of its latest innovation, Workplace Hub. Workplace Hub is the first solution to unify your I.T. and create an all-in-one I.T. ecosystem that makes working easier and more productive.
Audience research showed a common frustration with I.T. “Systems working against you, rather than with you”.
Our content led campaign began in the fragmented world of I.T. solutions that many still suffer.
Out with IT headaches & admin frustration. In with smarter working. Simplify I.T. — our campaign rallying call to business leaders.
A brighter, simpler future empowered by the Workplace Hub.
Product films unpacked the technology behind the Workplace Hub.
A modular retail experience and sales platform for the Workplace Hub.
